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| Business/Marketing Coaching
It’s Not Touchy-Feely:
for Holistic Healers, Green Businesses, Community Builders, and Artists
How Inspiring Un-Coaching Gets Results
Is the marketing thing eating your vision?
Do you sense you're not using your full potential in the business side of your dream?
I wanted to be the kind of coach I’d have
wanted to have, so I don't give advice. I un-coach.
Based on the work of Patricia and Kurt Wright, authors of Breaking the Rules: Removing the Obstacles to Effortless High Performance, Inspiring Un-Coaching is an intuition-based
method of aiding people in accessing their full creative genius to
attain their concrete goals. This allows my clients to find
their own strategy for their marketing (or otherwise gaining the means
to achieve their goals)--while building
energy instead of depleting it. Typically, in the business world,
a consultant will “come in” to a workplace and perform an
analysis, then give that analysis to the management who will then tell
the workers how to implement it. Any interpersonal problems this
top-down approach generates will be dealt with by firing the
appropriate persons. The results may be solid but short-lived,
since they are not deeply rooted in the particular myriad variables
that is a real-life business situation. The same dynamic holds
true with sole proprietors in microcosm--since the way one treats
oneself can either be "top-down" (ruled by the left brain) or
Unlike other consultants--and most people in their everyday
behavior--the “Un-Coach” instead draws on the inherent
genius of each person, grounded in the
deepest respect for that genius in everyone. It takes more
personal engagement, but the payoff is well worth it.
Now, the word "intuition" may sound nebulous, and
fads bearing this label it have tended to attract advocates who seemed
be to asking us to lower our standards, or to believe in vague promises
without hard evidence. But cognitive neuroscience and business
have both confirmed that the intuition has measurable value, and
articulate proponents are starting to emerge. The fact is, you
can’t think analytically without your intuition--and you
can’t use your intuition without proper use of your
“analytical brain” either.
Cognitive neuroscience is now revealing concretely
the process of having an intuition. A recent article in the New
Yorker (The Eureka Hunt, Johan Lehrer, The New Yorker, July 28, 2008,
pp. 40-45) describes an explosion of activity in the "anterior superior
temporal gyrus" (ibid.) a few seconds before the insight
arrives—a few seconds before the subject knows that she/he was
about to have an insight.
we’re not asking ‘What’s right?’ questions in
order to care-take your feelings or pretend you're marketing
better than you are. It’s not about being nice, it’s
about what works."
But the question is, How do you access the intuition? If it comes
eight seconds before you even know it’s coming, it seems
it’s something over which you have no conscious control.
Scientists have assumed intuition comes only when you’re not
trying to get it: “I think we’ll soon get to the point
where we can do more than tell people to take lots of showers [to
distract themselves from left-brain thinking],” says
Well, it turns out there are people in another field
who have already figured this out. Business consultants Patricia
and Kurt Wright, mentioned above, have for decades used
intuition-accessing tools that have helped businesses save millions--up
to 45 million dollars in one case. They do it by asking
How do the Wrights access the right brain’s
intelligence through asking questions? They continuously refocus
the client on questions that are specifically, deliberately designed to
stump the analytical brain. That’s right, they are
impossible to answer with the analytical brain—and that leaves
you no choice but to “let” your intuitive brain do the
answering. This also gives you something to do that you can
control—using your analytical brain differently—rather than
just sitting around hoping that intuition might strike.
So there is a skill and a science to this intuition
work. One kind of questions, the kind most people usually ask in
daily life, will never access the right brain. That kind is the
“What’s wrong?” question. The other kind,
“What’s right?” questions, forces the analytical
brain to cede the floor and allows the less assertive but monumentally
faster intuitive brain to get engaged.
“What’s-right?” questions can’t be answered
with logic alone, they require the emotional input that defines the
quality of “rightness” (you can’t define
“right” without the ingredient of “makes people
happy”). Now “What’s-wrong?” questions
can’t be answered by the left brain alone either--yet we can fool
ourselves, and frequently have throughout Western history.
Here’s a concrete proof of the results of this
approach. A glass factory generally operated at 70% efficiency,
breaking 30% of the glass it manufactured. %85 was considered the
maximum physically possible, since you had to feed some broken glass
into the plant.
As a result of using this approach, they went
to 80%--which was considered “Nirvana,” yielding $1,000,000
a month in profits. And then on up to 90%. They started
having to buy broken glass from outside the plant.
And the Wrights did not create a report and tell the
workers how to change things in order to achieve this result.
Instead, by asking questions, they inspired the management and the
workers themselves to do this, and what’s more to resolve the long-standing conflict between the union and
management. And they did all this while having a blast.
Again, we’re not asking “What’s
right?” questions in order to care-take your feelings or
pretend you're marketing better than you are. It’s not
about being nice, it’s about what works.
Genius is something that needs to be handled
delicately. It doesn’t need to be
“helped.” When I was a high school student, and later
an English major at Harvard, I would work every night for an hour the
week it was due, yet the night before I would still “need
to” stay up till 2 am to finish it. The closer I got to the
deadline, the more flaws appeared in the thing I was working on, and
finally it always seemed I needed to redo the entire thesis. I wanted
someone else to look at the thing with me, but I also knew I
didn’t want anyone trying to “fix” me. Today I
have the tools I was looking for then, and I can use the same brain
that so ingeniously dragged me into a quagmire to propel me to new
insights. With these tools I can provide the kind of
help that would have worked for someone as independent-minded as my
inner intuitive brain--or yours.
Sessions are 1 1/2 to 2 hours long, since it takes an hour
of answering properly framed intuition-engaging questions to build
adequate emotional energy to go on to the next step--building a vision
of where to go next--and the temptation to skip to this step must be
resisted for a full hour. The rate for one session is $200. For
people unfamiliar with my work, I offer an initial trial session
without charge, and then ask for payment for that before booking a
For rates, for more information, or just to get to know me a bit better, please email me at @email@example.com. Thank you.
vision at this time is to co-create texts with other inspired people,
texts that articulate what’s uniquely valuable about their
products; that I help them write their ideal vision as well as what is
good in what they’re presently offering; and that I support
in further unlocking their creativity through other means. I
people to get what they need to carry out their life purposes,
“to have fun, serve the world unselfishly and make a
profit” (Victor Baranco).